Also in this issue
|Investors Studying Hospitals' Risk Strategies|
|Six Things Consumers Will Know About You|
|Engaging Physicians and Patients Across Generations|
|Improving Childhood Immunization Rates|
On Jan. 1, 1972, the American Hospital Association participated in the 83rd annual Tournament of Roses Parade in Pasadena, Calif., with this festive float. The entry boasted a giant clock made out of thousands of flowers, and a pair of colorful petal-bedecked circular frames featuring scenes from inside and outside hospitals. The theme was “Night and Day,” a reminder that the nation’s hospitals operate around the clock to serve their communities. Riding the float were nurses, an emergency department technician, a hospital pharmacist and a hospital volunteer. The grand marshal for the 1972 Rose Parade was TV’s champagne maestro himself, Lawrence Welk.