“We are not an ER, let's make that clear, but we got a lot of cool gear up in here.”

OK, no one is likely to mistake DeLora Cummings for Missy Elliot or Nicki Minaj, but let’s not brush aside the power of her rap just yet.

An urgent care physician at Rex Healthcare, Raleigh, N.C., Cummings recently banded together with some of her white-coat colleagues to belt out a hip-hop tune educating patients on the difference of urgent and emergency care.

Now before you scoff, take a look and listen. It’s actually pretty fun.

The video is part of a larger marketing campaign to help patients make an informed decision on where to go for care. The health system also works with area primary care clinicians to spread the word.

“We are very busy in our express care centers.