Tim Cook stood before a packed room and, having just showcased the newest iPhones, teased the already overhyped audience.
“We have one more thing,” he said as the crowd erupted.
That “thing,” of course, is the Apple watch. Love or hate Apple, company executives know how to put on a show and create buzz. The Apple watch has garnered a fair share of media and blogger attention. For our world, many are pondering the role it will play in advancing mHealth. For his part, Cook told Bloomberg Businessweek that the watch is designed to help people better manage their health and wellness.
I don’t know about you, but for $350, I expect the thing to blend my fruit smoothie, cook my tofu and do 100 stomach crunches.
While we all were drawn in by Apple’s siren song, a couple of other mHealth items have sailed under the radar, but still warrant attention.
- An interesting essay in Health Affairs examines the role that mHealth could play in helping mental health patients. The authors, affiliated with the World Innovation Summit for Health, contend that “mobile technologies are still largely untapped sources of innovation to improve efficiency and patient self-care in mental health.” They point to the success of mHealth in helping with chronic disease management as a reference point. They also suggest that Google’s “Ten things we know to be true” could be useful in steering the conversation.
- An article in the September issue of the Journal of AHIMA examines some of the core issues around mobile health devices. Written by Harry Rhodes, director of HIM practice excellence at AHIMA, the article touches on the perceived benefits of mHealth, as well as such lingering questions as the reliability of the data and how information can become part of the patient record.
Putting the splash of the Apple watch and other consumer technologies aside, where do you think mHealth is headed? Let me know your thoughts. Comment below or directly to me via email, Twitter or Google+