Talk about targeted — and timely — advertising.
As lawmakers continue to debate ways to trim the federal deficit and enact a fix to the tricky issue of physician Medicare payments, a coalition of hospitals and business groups has taken over two busy Capitol Hill subway stations with ads aimed at holding off a new round of hospital reimbursement cuts.
All this month, the Coalition to Protect America's Health Care, which the AHA helped found in 2000, will have wall-to-wall ads in the Capitol South and Union Station Metro stops, the two busiest stations for Hill staffers and members of Congress.
The Coalition also launched a TV ad spot.
“As fiscal pressures increase for hospitals, Congress must be reminded about the enormous change and challenges hospitals are facing. The new ads remind Congress that there is never a right time to cut funding for patient care,” Jim Skogsbergh, Coalition chairman and president and CEO of Advocate Health Care, Chicago, said in a statement.
I'm interested in knowing how you are communicating with your legislators.