Indulge me for a minute and let's go on a brief, but nostalgic trip down the technology memory lane.
When I started my professional career nearly a quarter of a century ago, I was thrilled to walk into my magazine's D.C. bureau and find a brand-spanking-new IBM personal computer sitting on my desk, gleaming in the early morning sunshine. The monitor that needed about 20 feet of clearance between it and the wall, the CPU that required four people to lift it and the keyboard with wonderfully clunky keys; it was a writer's dream (even if I was using WordPress)!
Oh, but that wasn't all. My editors were in Cleveland. So getting copy to them also depended on another marvel of modern technology — the modem. I would bring a floppy disk to the office manager's desk since her phone was the only one equipped with a modem. After switching to the data-only line, I'd hit send and off my stories went. I remember sitting there for 20-plus minutes, watching my prose crawl across the computer screen as it made its way to Ohio. Amazing.
You know where this is headed, right?
Flash forward 23 years and now I can sit in a conference room in California, type 140 characters on my phone and tweet breaking news to the world. Or when flying 30,000 feet above the ground, I can tap into my Gogo account, log into our print and digital publishing systems and edit articles in real time.
While our ability to transmit data and information at light speed is incredible, haste does not always equate to quality. As savvy executives leading complex enterprises, you aren't just looking for timely information, but also relevant information; information that will help propel your organization forward.
And as discerning consumers, we know that you also are looking for information to be delivered in a coherent and interesting manner. H&HN has been meeting those demands for several years with award-winning content in print and online. Unfortunately, a lot of it was nearly impossible to find on our website. Frankly, the site was as frustrating for us as it was to you.
That's all changed. A few weeks ago, we unveiled H&HN's redesigned website, www.hhnmag.com. Our goal was not only cosmetic — though we certainly hope you like the additional graphic elements. More importantly, we want to provide a user-friendly experience that makes it easy to find the information you're looking for, as well as interesting content you didn't expect.
The site is much more streamlined. We designed it around you and your busy schedules. You can filter articles not just by content, but also by C-suite job titles. Another goal: to help you get to the most relevant information for your job and your institution.
We've made it easier for you to find columns from such thought leaders as Emily Friedman and Ian Morrison (as well as your favorite staff bloggers). And we're emphasizing content that covers major trends impacting the field.
We think the site offers a much better user experience and we'll continue to make modifications. So go ahead, kick the tires and let us know what you think. We'd love to hear your thoughts.
— You can contact me at firstname.lastname@example.org.