Patients want to know what's wrong with them and how much it will cost to get treated. Those are just a couple of findings from a recent Harris Interactive study, commissioned by Siemens Healthcare. Openness and transparency will be tantamount for hospitals in the coming years, especially as insurance coverage spikes, thanks to the ACA. It is important to remember that many of those newly covered lives will be enrolled in high-deductible plans. As such, patients will become more discerning with their dollars and hospital leaders need to figure out better ways of communicating the cost of care, says health care futurist Ian Morrison.

Researchers from Harris found that about 92 percent of Americans value knowing what is wrong with their health just as much as having access to a doctor. Some 78 percent of those surveyed said they would want to have a test done to diagnose a disease, even if no treatment is available. Roughly 72 percent said they were more concerned about what they have to pay for their care than having access to care.

H&HN spent a few minutes earlier this month at the Siemens Health Executives Forum discussing survey findings and consumerism with Morrison and Debra Richman, a senior vice president with Harris. Here's a video of some of the highlights from our conversation: