To succeed in mobile patient engagement, it’s no longer enough to build one hospital app. Different patient groups have different mobile needs. Besides, patient journeys consist of multiple mobile moments your healthcare brand can capture. That means, an agile multi-app strategy for truly patient-centered care.
The challenge of hospital marketers and IT departments is where to find the time and money to build all these apps? Mobile app development is expensive and time-consuming, and providers’ IT departments are already too slammed to keep churning out mobile apps at a rapid pace, as ideas flow in. Providers can no longer afford to embark on long-term application development projects, with multi-step planning and approval processes, only to find that the resulting app does not meet the patients’ expectations.
In our new whitepaper, we explain how your team can solve these challenges:
- What kind of mobile experiences do your patients expect and embrace?
- How can you capture their mobile moments at each turn in their patient journey?
- 4 core principles of an agile, sustainable multi-app strategy.
- Implementing the agile app development process at your organization.
