Digital branding efforts are quickly moving beyond commercial businesses and into hospitals, health systems, and other healthcare arenas. While the strategies employed may be slightly different, the desired outcome is the same: building a trusted brand designed to better engage customers, or in this case, patients.

Tampa General Hospital is doing just that. After migrating their website and mobile app to the open source Drupal platform, Tampa has been able to reach new patients and engage existing ones like never before. Learn how Drupal has enabled Tampa General Hospital to:

• Implement online appointment scheduling, prescription refill, and hospital navigation on mobile

• Create and distribute content quickly and easily without having to rely on IT departments

• Grow and innovate with a flexible, cost-effective platform

• Establish trust with patients and provide experiences that surpass those offered in the private sector