ProMedica is making a big splash in its Ohio community with a $50 million investment. But those dollars aren’t going to new hospital beds. Rather, they're an investment in the community to determine factors underlying a person’s well-being.
As health care futurist Ian Morrison explored in our November cover story, the Toledo-based health system is going all-in to try and address the social determinants of health, including education, food, employment and housing, which haven’t been under the traditional purview of a hospital but nevertheless contribute to the community's health.
Now, ProMedica — which includes 12 hospitals, 15,000 employees and a 331,000-member health plan — is sharing the details of its investment. In a recent news release, the health system says it plans to invest $50 million over the next 10 years to address social determinants of health. That includes a $28.5 million gift from Carolee Ebeid and her late husband, Russell Ebeid, a philanthropist and former glass industry executive. Another $21.5 million, meanwhile, will come by way of community fundraising and matching dollars from ProMedica.
“We are deeply grateful to the Ebeid family for this gift and look forward to using it to make real change, strengthen collaboration and improve the quality of life across our region,” Randy Oostra, president and CEO of the system, said in the release. “As an anchor institution, ProMedica has a vested interest in ensuring the success of our city and region. As we’ve seen significant reinvestment in Toledo’s core business district, we are also committed to ensuring that the neighborhoods that surround downtown also thrive.”
With those dollars, ProMedica is establishing what it calls the Ebeid Neighborhood Program, which will offer a gamut of social and educational services, starting with Toledo's UpTown neighborhood, where residents struggle financially and educationally. From there, the program and the already established Ebeid Institute will turn toward Toledo’s Monroe Corridor, which is located near a ProMedica hospital. The goal is to give impoverished individuals a strong foundation, including education, food and jobs, so that they can achieve sustainable success. ProMedica hopes these efforts can help to spur a national movement.
“On many occasions, Mr. Ebeid spoke passionately about the importance of giving people a ‘hand up, not a handout,’” Cleves Delp, an advisor to the Ebeid family, said in the release. “We believe in his vision and are so pleased to support it and honor his memory through this initiative that will better the entire region.”
For more on these efforts, be sure to check out our November cover story and H&HN’s ongoing coverage of how hospitals are aiming to address the social determinants of health.