There are more than 1,900 retail-based health facilities in the United States, and they treat more than 10 million people each year. The location factor — health care services set in a venue where consumers already go for everyday needs — certainly gives them leverage. But, as Sarah Bader, principal at architectural firm Gensler, writes in "Retail design strategies for health care," retail health providers have to find new ways to compete in a competitive marketplace. One way to do that, she says, is to create consumer-focused facilities by adopting retail design strategies.
Her advice? Be accessible, specific, clear, nimble, virtual and visible.
But, are retail health clinics the only ones that can benefit from this strategy? Whether a patient is walking into a CVS Minute Clinic or a conventional health facility, all patients are thinking more like consumers as they pay more for their health care with each passing year.
Read the full article from our sister magazine, Health Facilities Management, here.